The Children’s Commissioner for Jersey is dedicated to promoting and protecting the rights of children across the island. With a focus on advocacy and support, the Commissioner’s office plays a vital role in ensuring that young people’s voices are heard and their rights respected.

In 2024, following the appointment of a new Commissioner, the office needed a fresh rebrand to reflect its evolving role and ambitions. The brief was to create a professional, mature identity that would resonate with both corporate settings and younger audiences alike.

Working closely with the team, we designed a logo that balances formality with accessibility, making it versatile for both digital and print applications. Drawing on the existing colour palette, we ensured the new identity maintained brand consistency while modernising its visual appeal.

A key design element—a ‘beam of light’—was introduced as a symbol of guidance, direction, and hope, representing the Commissioner’s role in supporting and empowering children.

The rebrand was implemented across a brand guide, stationery, and various publications, providing a strong identity that communicates both authority and compassion.

REBRAND | LOGO DESIGN | BRAND GUIDE | STATIONERY | PUBLICATIONS