Liberty Period Care is a family owned business started in 2022 by Ann Muhuro and her 3 daughters. It became clear to the family that affordable reusable period products were not easily available in the Channel Islands, it took weeks for a pack of pants to be shipped into Jersey and buying them online did not always guarantee the products were of the quality anticipated.

To address the gap, Liberty Period Care was started with a vision to provide high quality reusable period pants, and swimwear serving the Jersey community and beyond online.

We worked with Ann to create a brand to stand-out to Genz and Gen Alpha.

Together we began by holding discovery focus groups and naming sessions to see what the target audience had to say.

US created a distinct digitally focused brand to represent the strength and feminity of a woman. The logotype uses a sans serif typeface with gently rounded details with the lower part of the ‘Y’ making the shape of a womans hips and pelvic area, and the arms of the ‘Y’ representing arms raised in freedom: liberty.

The Liberty icon is a flower in bloom. Flower symbolism is a long standing tradition throughout history to use flowers as symbols of the female genitalia.

The brand was rolled out across all brand assets including packaging, advertising, social assets and website.

BRAND IDENTITY | BRAND DEVELOPMENT  |  DESIGN  |  DIGITAL | SOCIAL