Since George Bloomer first hit a ball over the dunes in 1902 La Moye Golf Club continues to inspire and nurture golf from junior to senior on and off the course.

With the opening of a new clubhouse the board wanted to ensure their brand was appropriate for both existing members, and new.
US worked with a working group to refresh the existing identity to make sympathetic to the heritage of the club but relevant for the next generation.

The brand was rolled out across all areas of the club, from club house menus and and staff uniforms, to signage and the website.

BRAND DEVELOPMENT  |  DESIGN  |  ILLUSTRATION | DIGITAL DESIGN