More than 1 in 5 women and 1 in 20 men have experienced rape
or sexual assault as adults.

The US team was honoured to collaborate with Jersey Action Against Rape (JAAR) and Photographer Glen Perotte to develop their ‘We Support Survivors’ campaign. US which has offered reduced rates to a number of social causes, jumped at the opportunity to assist in JAAR’s mission to create support for survivors of rape and sexual assault.

US worked with JAAR to develop a campaign to help people personally relate to survivors in a more human way and to inspire people to take action by signing up to support survivors through the JAAR website.

Working with Photographer Glen Perotte, a series of photographs were produced featuring models to depict survivors of rape and sexual assault. The individual images sit alongside a testimonial taken from survivors. The typographic design of the testimonials create a distinct style for the campaign.

The campaign was rolled out as an island-wide direct mail featuring statistics of rape and sexual assault as well as highlighting JAAR’s range of specialist services.

JAAR offer a range of specialist services that are all available FREE of charge and provided by highly trained and qualified counsellors. You can sign up to support survivors of rape and sexual assault here www.jaar.je

CONCEPT DEVELOPMENT | DESIGN | DIGITAL | PRINT