The ÜS team was honoured to again collaborate with Jersey Action Against Rape (JAAR) to develop a campaign to promote their new trauma counselling service for young people.

JAAR provides long term counselling and support to help all genders who have suffered from sexual trauma and their families.

After holding focus groups with young adults to discuss scenarios, together with JAAR, we created a strategy to reach young people, which included creating a short film and supporting social media campaign.

The film was directed from the victims point of view, depicting how they may feel after a traumatic event, and how counselling might help them recover.

We designed the supporting creative to be bold with large reassuring headlines and Q&A’s to help the target audience understand the service.

The film and social campaign was rolled out across social media. Printed material was also created to support the campaign.

JAAR offer a range of specialist services to help all genders who have suffered from sexual trauma and are all available FREE of charge by highly trained and qualified counsellors. Find out more here www.jaar.je

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