For those seeking sound advice for the future Home Buyers Financial Service (HBFS) are committed to putting clients’ interests first. 

Whether a savings account, investment plan or life cover, HBFS have been providing Jersey residents with advice for over 30 years to live the life they want.

After new ownership Üs Creatives was approached by HBFS to refresh their brand to distinguish it from it’s competitors and be relevant to how the business operates today. 

After brand clarity sessions with the senior team, we created mood boards to understand the business and target audience. The team got to work on developing the brand.

We created the guidelines for a new brand and tone of voice that speaks directly to the customer, and reinforces HBFS’s position within the busy adviser market.

The team devised a campaign headline for HBFS — ‘Expect more from your money, we do.’— this epitomises their professional straightforward approach.

As well as developing a sophisticated brand palette for a high end finish, playful illustrations were developed and a set of icons in the brand colours to set a relaxed tone, to again emphasise HBFS as an everyday brand that assists to live the life you want.

BRAND DEVELOPMENT | STRATEGY | COPYWRITING | DESIGN | DIGITAL | PRINT