Launched in 2010 Hapi was founded with the love of a coastal lifestyle and everything that comes with it.

Over the past decade HAPI has developed into one of the islands premium running and lifestyle stores. The only store licensed to sell ON shoes in the Channel Islands which has proven to be a popular running and leisure shoe.

US created the original brand back in 2010 as well as developing and maintaining the current brand and campaigns.

Working with Matt and the team to understand the business ethic we created a strong identity to appeal to the target customer - more focused on attitude than age Hapi’s appeal is to those who enjoy a balanced lifestyle and might be on the go from an early morning run, to the office to the beach.

The logotype is a friendly rounded font which teams perfectly with the icon. The hapi icon is a ‘h’ drawn as a running track.

“We've been working with Ruthie and her team since the beginning and the brand has certainly gone on leaps and bounds.
Thank you.” Founder, Matt