Jersey’s only fully independent domestic abuse charity has reached a milestone of 35 years. To celebrate this momentous occasion and to recognise the charities evolution Üs Creatives has helped to rename and rebrand them.

Jersey Women’s Refuge has evolved to Freeda - Freedom from domestic abuse.

The charity revealed the rebranding at a private event, including a new logo and redesigned website.

The objective of the refresh is to make the charity more accessible and inclusive – and to reflect the new services and values.

Set up in 1988 FREEDA’s mission is to protect and empower women and children who have experienced domestic abuse, so they can take control of their lives, enabling them to live free from fear, as well as to engage with and support the Island community to prevent such abuse.

The new website will launch in the Spring.

RENAMING | BRAND DEVELOPMENT | DESIGN | ILLUSTRATION | WEBSITE | SOCIAL TEMPLATES