In the heart of St Helier, Jersey, flutters a touch of magic.

The Bridal Emporium, nestled in the charming Ordnance Yard, has blossomed into a haven for brides-to-be seeking not just a dress, but a transformation. This metamorphosis is the vision of Sarah, the new owner, whose love for the arts and background in finance weaves a unique thread through the boutique’s experience. She loves the idea of helping brides find that dream dress to look and feel incredible.

Üs Creatives team developed the brand based upon a mid-summer nights dream theme, creating a dragonfly icon and typeset logo using alternative ligatures. The dragonfly represents love, growth and new beginnings.

We paired this with pre-Raphaelite colour palette using pretty pinks, sage greens and gold. The identity launched in January 2024.

“A joy to work with! What a fabulous team of understanding, professional, passionate and creative individuals.” Owner, Sarah